4. Impacts of Product

Fashion production makes up 10 per cent of humanity's carbon emissions, dries up water sources, and pollutes rivers and streams. Washing some types of synthetic clothes sends thousands of mircofibres into the ocean. However, there are solutions and alternatives to mitigate these problems.

COTTON

Conventional cotton farming involves the application of substantial fertilizers and pesticides. Pesticides threaten the quality of soil and water, as well as the health of biodiversity in and downstream from the fields.

WHAT CAN WE DO ABOUT IT?

Choose organic cotton that does not require chemicals to grow. OCS certified organic cotton has been farmed without harmful fertilizers and pesticides, being better for the planet.

An alternative to organic is recycled cotton because it prevents additional textile waste and requires far fewer resources, including energy and water than conventional or organic cotton.

SYNTHETIC FIBRES

Synthetic fibres are manmade fibres using petroleum, the process is the not the best on the planet, we are aware of this and are working towards replacement options.

WHAT CAN WE DO ABOUT IT?

Reduce our reliance on synthetics and in the meantime only choose recycled fibres.

MICROFIBRES

When washed, synthetic clothing sheds tiny plastic fragments known as microfibers. Microfibers are the most prevalent type of microplastic (plastic pieces less than 5 mm in diameter) found in the environment.

With every wash, tiny plastic fibres from our textiles find their way from washing machines into the wastewater, polluting rivers, lakes, oceans, and soils on an unimaginable scale.

WHAT CAN WE DO ABOUT IT?

Guppy wash bags are a great solution to reduce microplastic pollution from washing synthetic clothes.

CARBON

As consumers, we can reduce our own individual carbon footprint by making changes to how we wash our clothes.

WHAT CAN WE DO ABOUT IT?

Knowing we need to take responsibility for our GHG omissions we converted our care labels to educate the consumer - Wash less, Wash cold, Line dry.

By washing less, we are saving water and energy, by washing cold, we are saving energy and by line drying we are also saving energy.

TEXTILE WASTE

Textile waste is a well-known global issue within the apparel industry, as a business we have taken this very seriously over the last 5 years. We have reduced our textile waste by improving quality control, and internal processes.

WHAT CAN WE DO ABOUT IT?

We have partnered with The Formary in New Zealand and Worn Up in Australia to continue our journey on end-of-life solutions.

We focus n the quality of our product and ensure you can rewear and reuse. Keep your clothes for longer and use the resell market when you no longer wear an item.